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Strategisches Marketing

Author: Search for this author Backhaus, Klaus, 1947-; Schneider, Helmut
Statement of Responsibility: Klaus, 1947- Backhaus ; Helmut Schneider
Year: 2007
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Barcode: 01052190 Locations: 2.4.1 BAC Status: leaving

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Author: Search for this author Backhaus, Klaus, 1947-; Schneider, Helmut
Statement of Responsibility: Klaus, 1947- Backhaus ; Helmut Schneider
Year: 2007
Publisher: Stuttgart , Schäffer-Poeschel
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-7910-2623-7
ISBN (2nd): 3-7910-2623-2
Description: XV, 291 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Marketing, Marketing Strategy, Case Studies, Fallstudien, Marketingstrategie
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Media group: Book/Buch