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The Fortune at the Bottom of the Pyramid

[eradicating poverty through profits ; enabling dignity and choice through markets]
Author: Search for this author Prahalad, Coimbatore K.
Statement of Responsibility: C. K. Prahalad
Year: 2006
Publisher: Upper Saddle River, NJ, Wharton School Publ.
Media group: Book/Buch
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Barcode: 01047974 Locations: 3.7 PRA Status: available

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Author: Search for this author Prahalad, Coimbatore K.
Statement of Responsibility: C. K. Prahalad
Year: 2006
Publisher: Upper Saddle River, NJ, Wharton School Publ.
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Classification: Search for this systematic 3.7
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ISBN: 0-13-187729-1
Description: XXIII, 273 S. : graph. Darst.
Tags: Base of the Pyramid, Developing Countries, Product Management, Poverty, Multinational Enterprise, Economic Development, BoP, Bottom of the Pyramid, Emerging Countries, Entwicklungsländer, Fuß der Pyramide, Produktmanagement, Produktpolitik, Armut, Multinational Enterprises, MNEs, Multinationales Unternehmen, Transnational Corporation, Wirtschaftsentwicklung, Entwicklung
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Language: englisch
Media group: Book/Buch