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New ways to leverage web 2.0

social media content for market intelligence and customer interaction
Author: Search for this author Baur, Aaron W., 1984- (author)
Statement of Responsibility: Dipl.Kfm. Aaron Wolfgang Baur, MSc
Year: 2016
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Author: Search for this author Baur, Aaron W., 1984- (author)
Statement of Responsibility: Dipl.Kfm. Aaron Wolfgang Baur, MSc
Year: 2016
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
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Description: 36 Seiten
Tags: Design Science Research, User-generated content, Social customer, Social CRM, Social Media Analytics, Text Mining, Designwissenschaftliche Forschung, UGC, Sozialer Kunde, Nutzergenerierte Inhalte, Soziales Kundenbeziehungsmanagement, Social customer relationship management, Text, Social-Media-Analysen
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Language: eng
Media group: eBook/eResource