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Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung
Author: Search for this author Homburg, Christian, 1962-
Statement of Responsibility: Christian, 1962- Homburg
Year: 2015
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01095586 Locations: 2.4.1 HOM / Jacob/Reference, no loan Status: available

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Author: Search for this author Homburg, Christian, 1962-
Statement of Responsibility: Christian, 1962- Homburg
Year: 2015
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-658-03257-9
Description: 5., überarb. und erw. Aufl., XXV, 1358 S. : Tab. u. graph. Darst.
Series: Lehrbuch
Tags: Marketing management, Marktorientierte Unternehmensführung, Marketing mix
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Media group: Book/Buch