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International Marketing

Author: Search for this author Ghauri, Pervez N., 1948- (author); Cateora, Philip R. (author)
Statement of Responsibility: Pervez N. Ghauri, Philip Cateora
Year: [2022]
Publisher: London [u.a.], McGraw-Hill
Media group: Book/Buch
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Barcode: 01151275 Locations: 2.4.2 GHA Status: borrowed

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Statement of Responsibility: Pervez N. Ghauri, Philip Cateora
Year: [2022]
Publisher: London [u.a.], McGraw-Hill
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Classification: Search for this systematic 2.4.2
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ISBN: 978-1-5268-4859-8
ISBN (2nd): 9781526848604
Description: Fifth Edition, xxvi, 626 Seiten, Illustrationen
Tags: Marketing Strategy, Case Study, Cross-Cultural Management, International Marketing, Case Studies, Fallstudien, Interkulturelles Management, Multikulturelles Management, Intercultural management, Marketingstrategie, Internationales Marketing
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Language: eng
Media group: Book/Buch