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Brains vs capital

entrepreneurship for everyone. lean, smart, simple
Author: Search for this author Faltin, Günter, 1944- (author)
Statement of Responsibility: Günter Faltin
Year: [2019]
Publisher: New Jersey, [New Jersey], [u.a.], World Scientific
Series: dtv; 34757
Media group: eBook/eResource
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Content

"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Gu¨nther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Gu¨nther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"

Details

Author: Search for this author Faltin, Günter, 1944- (author)
Statement of Responsibility: Günter Faltin
Year: [2019]
Publisher: New Jersey, [New Jersey], [u.a.], World Scientific
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ISBN: 978-9-8132-3462-8
ISBN (2nd): 978-9-8132-3461-1
Description: ix, 206 Seiten, Illustrationen
Series: dtv; 34757
Tags: Business Start Up, New Business Enterprises, Entrepreneurship, Entrepreneurship approach, Unternehmensgründung, Business start-up , New firm formation
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Language: eng
Media group: eBook/eResource