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Praxisorientiertes Innovations- und Produktmanagement

Grundlagen und Fallstudien aus B-to-B-Märkten
Author: Search for this author Gaubinger, Kurt; Werani, Thomas; Rabl, Michael
Statement of Responsibility: Kurt Gaubinger ; Thomas Werani ; Michael Rabl
Year: 2009
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01058406 Locations: 2.4.8 GAU Status: leaving

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Author: Search for this author Gaubinger, Kurt; Werani, Thomas; Rabl, Michael
Statement of Responsibility: Kurt Gaubinger ; Thomas Werani ; Michael Rabl
Year: 2009
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.8
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ISBN: 978-3-8349-0974-9
Description: XII, 384 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Investitionsgütermarketing, Product Management, Innovation Management, Case Studies, Fallstudien, Produktmanagement, Produktpolitik, Innovationsmanagement, Innovationsstrategie
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Media group: Book/Buch