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The New Strategic Brand Management

creating and sustaining brand equity long term
Author: Search for this author Kapferer, Jean-Noël
Statement of Responsibility: Jean-Noël Kapferer
Year: 2007
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Barcode: 01048124 Locations: 2.4.1 KAP Status: available

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Author: Search for this author Kapferer, Jean-Noël
Statement of Responsibility: Jean-Noël Kapferer
Year: 2007
Publisher: London [u.a.], Kogan Page
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Classification: Search for this systematic 2.4.1
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ISBN: 0-7494-4283-2
Description: 3rd ed., repr., XIV, 497 S. : Tab. u. graph. Darst.
Tags: Brand, Markenartikel
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Language: englisch
Earlier title: Frühere Aufl. u.d.T.: Strategic Brand Management
Media group: Book/Buch