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The Service-Dominant Logic of Marketing

dialog, debate, and directions
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Statement of Responsibility: Robert F. Lusch and Stephen L. Vargo (Eds)
Year: 2006
Publisher: Armonk, NY [u.a.] , Sharpe
Media group: Book/Buch
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Barcode: 01045116 Locations: 2.4.1.3 SER Status: borrowed

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Statement of Responsibility: Robert F. Lusch and Stephen L. Vargo (Eds)
Year: 2006
Publisher: Armonk, NY [u.a.] , Sharpe
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Classification: Search for this systematic 2.4.1.3
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ISBN: 0-7656-1491-X
ISBN (2nd): 0-7656-1490-1
Description: XVIII, 449 S. : Tab. u. graph. Darst.
Tags: Kundenorientierung, Services Marketing, Dienstleistungsmarketing
Participating parties: Search for this character Lusch, Robert F. [Hrsg.]; Vargo, Stephen L. [Hrsg.]
Language: englisch
Media group: Book/Buch