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Principles of Marketing

Author: Search for this author Kotler, Philip, 1931-; Armstrong, Gary
Statement of Responsibility: Philip, 1931- Kotler ; Gary Armstrong
Year: 2012
Publisher: Boston [u.a.], Pearson
Media group: Book/Buch
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Barcode: 01115024 Locations: 2.4.1 KOT Status: borrowed

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Author: Search for this author Kotler, Philip, 1931-; Armstrong, Gary
Statement of Responsibility: Philip, 1931- Kotler ; Gary Armstrong
Year: 2012
Publisher: Boston [u.a.], Pearson
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-273-75243-1
ISBN (2nd): 0-273-75243-X
Description: 14th ed., global ed., getr. Pag. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Distributionspolitik, Kommunikationspolitik, Marketing, Marketingforschung, Product Management, Pricing, Marketing Strategy, Case Studies, Fallstudien, Produktmanagement, Produktpolitik, Preispolitik, Preisstrategie, Preismanagement, Marketingstrategie
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Language: englisch
Media group: Book/Buch