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Creating Powerful Brands

in Consumer, Service and Industrial Markets
Author: Search for this author De Chernatony, Leslie; McDonald, Malcolm
Statement of Responsibility: Leslie De Chernatony and Malcom McDonald
Year: 2003
Publisher: Oxford [u.a.], Butterworth-Heinemann
Media group: Book/Buch
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Barcode: 01055702 Locations: 2.4.1 DEC Status: available

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Author: Search for this author De Chernatony, Leslie; McDonald, Malcolm
Statement of Responsibility: Leslie De Chernatony and Malcom McDonald
Year: 2003
Publisher: Oxford [u.a.], Butterworth-Heinemann
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-7506-5980-2
Description: 3rd ed., XVII, 467 S. : Abb., Tab. u. graph Darst.
Tags: Consumer Goods Marketing, Investitionsgütermarketing, Services Marketing, Brand, Dienstleistungsmarketing, Konsumgütermarketing, Markenartikel
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Language: englisch
Media group: Book/Buch