To results list
Cover von Der neue Weg zum Kunden opens in new tab

Der neue Weg zum Kunden

vom Trade-Marketing zum Shopper-Marketing ; Grundlagen, Konzepte, Instrumente
Author: Search for this author Czech-Winkelmann, Susanne
Statement of Responsibility: Susanne Czech-Winkelmann
Year: 2011
Publisher: Frankfurt/M., Dt. Fachverl.
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01082289 Locations: 2.4.1.4 CZE Status: available

Details

Author: Search for this author Czech-Winkelmann, Susanne
Statement of Responsibility: Susanne Czech-Winkelmann
Year: 2011
Publisher: Frankfurt/M., Dt. Fachverl.
opens in new tab
Classification: Search for this systematic 2.4.1.4
Search for this subject type
ISBN: 978-3-86641-221-7
Description: 384 S. : Tab. u. graph. Darst.
Tags: ECR, Efficient Consumer Response, Handelsmarketing, Marketingmix, Business-to-Business, Physical Distribution, B2B, B-to-B, Vertrieb
Search for this character
Media group: Book/Buch