To results list
Cover von Globales Marketing-Management opens in new tab

Globales Marketing-Management

eine europäische Perspektive
Author: Search for this author Keegan, Warren J.; Schlegelmilch, Bodo B., 1955-; Stöttinger, Barbara
Statement of Responsibility: Warren J. Keegan ; Bodo B., 1955- Schlegelmilch ; Barbara Stöttinger
Year: 2002
Publisher: München ; Wien, Oldenbourg
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01016789 Locations: 2.4.2 KEE Status: leaving

Details

Statement of Responsibility: Warren J. Keegan ; Bodo B., 1955- Schlegelmilch ; Barbara Stöttinger
Year: 2002
Publisher: München ; Wien, Oldenbourg
opens in new tab
Classification: Search for this systematic 2.4.2
Search for this subject type
ISBN: 3-486-25005-1
Description: XXXIII, 789 S. :Tab. u. graph. Darst.
Tags: Case Study, International Marketing, Case Studies, Fallstudien, Internationales Marketing
Search for this character
Original title: Global marketing management <dt.>
Media group: Book/Buch