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Marketing of High-Technology Products and Innovations

Author: Search for this author Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley
Statement of Responsibility: Jakki Mohr ; Sanjit Sengupta ; Stanley Slater
Year: 2005
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
Media group: Book/Buch
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Barcode: 01030709 Locations: 2.4.1 MOH Status: leaving
Barcode: 01030716 Locations: 2.4.1 MOH Status: available

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Author: Search for this author Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley
Statement of Responsibility: Jakki Mohr ; Sanjit Sengupta ; Stanley Slater
Year: 2005
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
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Classification: Search for this systematic 2.4.1
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ISBN: 0-13-123023-9
Description: 2nd ed., internat. ed., XX, 450 S. : graph. Darst.
Tags: High-Tech-Marketing, Innovationsmarketing
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Language: englisch
Media group: Book/Buch