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Marketing Management

Author: Search for this author Kotler, Philip, 1931- (author)
Statement of Responsibility: Philip, 1931- Kotler
Year: 2019
Publisher: Harlow, Pearson
Media group: Book/Buch
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Barcode: 01121865 Locations: 2.4.1 MAR Status: available

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Author: Search for this author Kotler, Philip, 1931- (author)
Statement of Responsibility: Philip, 1931- Kotler
Year: 2019
Publisher: Harlow, Pearson
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-292-24844-8
ISBN (2nd): 978-1-292-10608-3
Description: 4th ed., european ed., XXXVII, 802 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Marketing management, Europe, Case Studies, Fallstudien, Marketing mix, Marktorientierte Unternehmensführung, Europa
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Language: eng
Media group: Book/Buch