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Beyond Hofstede

culture frameworks for global marketing and management
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Statement of Responsibility: ed. by Cheryl Nakata
Year: 2009
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Barcode: 01072181 Locations: 2.0.2 BEY Status: available

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Statement of Responsibility: ed. by Cheryl Nakata
Year: 2009
Publisher: Basingstoke [u.a.], Palgrave Macmillan
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Classification: Search for this systematic 2.0.2
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ISBN: 978-0-230-20239-9
ISBN (2nd): 0-230-20239-X
Description: XVI, 287 S. : Tab. u. graph. Darst.
Tags: Cross-Cultural Management, International Management, Multinational Enterprise, International Marketing, Intercultural management, Interkulturelles Management, Multikulturelles Management, Internationales Management, Management science, Multinational Enterprises, Transnational Corporation, MNEs, Multinationales Unternehmen, Internationales Marketing
Participating parties: Search for this character Nakata, Cheryl [Hrsg.]
Language: englisch
Media group: Book/Buch