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Global business strategy

asian perspective
Author: Search for this author Moon, Hwy-Chang, 1953- (author)
Statement of Responsibility: Hwy-Chang Moon
Year: [2022]
Publisher: New Jersey, [New Jersey] ; [u.a.], World Scientific
Media group: Book/Buch
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Barcode: 01153446 Locations: 2.12.2.1 MOO Status: available

Content

This is the second edition of Global Business Strategy. The book provides novel insights on how a firm can formulate a successful global business strategy from both the Western and Asian perspectives and aims to bridge the gap between the Western and Asian business perspectives. This second edition includes more recent business theories, techniques, and cases within the field of global business strategy. For example, this book includes creating shared value (CSV), the global value chain, platform strategy, and business ecosystem. In applying these theories and the techniques to real world cases, they are shown to be important for competitiveness and sustainability among firms in today's rapidly changing environment. This is very much evident today given the critical challenges arising from the trade tensions between the United States and China, emerging technologies such as artificial intelligence and digital transformation, and the unprecedented disruption brought on by the coronavirus pandemic.

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Author: Search for this author Moon, Hwy-Chang, 1953- (author)
Statement of Responsibility: Hwy-Chang Moon
Year: [2022]
Publisher: New Jersey, [New Jersey] ; [u.a.], World Scientific
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Classification: Search for this systematic 2.12.2.1
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ISBN: 978-981-12-3617-4
ISBN (2nd): 9789811236587
Description: Second Edition, xiv, 372 Seiten, Illustrationen
Tags: International Business, Asia, Strategic Management, Multinational Enterprise, Management, Transnational Corporation, Internationale Geschäftsbeziehungen, Auslandsgeschäfte, Unternehmensführung, Unternehmensleitung, Strategisches Management, Corporate strategy, MNEs, Multinationales Unternehmen, Multinational Enterprises, MNE, MNC, Global enterprise, Multinational corporation, TNC, Transnationales Unternehmen, Globales Unternehmen
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Language: eng
Media group: Book/Buch