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Entwicklung und empirische Überprüfung einer Theorie zu Mobile Viral Marketing

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Author: Search for this author Wiedemann, Dietmar Georg
Statement of Responsibility: Dietmar Georg Wiedemann
Year: 2009
Publisher: Hamburg, Kovac
Media group: Book/Buch
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Barcode: 01062946 Locations: 2.4.10 WIE Status: available

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Author: Search for this author Wiedemann, Dietmar Georg
Statement of Responsibility: Dietmar Georg Wiedemann
Year: 2009
Publisher: Hamburg, Kovac
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-8300-4614-1
Description: XV, 347 S. : Tab. u. graph. Darst.
Tags: Advertising, Mobile Communications, Mobile Marketing, Viral Marketing, Werbung
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Footnote: Zugl.: Augsburg, Univ., Diss., 2009
Media group: Book/Buch