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Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden ; mit Fallstudien
Author: Search for this author Meffert, Heribert, 1937-; Bruhn, Manfred, 1949-
Statement of Responsibility: Heribert, 1937- Meffert ; Manfred, 1949- Bruhn
Year: 2003
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01029376 Locations: 2.4.1.3 MEF Status: leaving

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Author: Search for this author Meffert, Heribert, 1937-; Bruhn, Manfred, 1949-
Statement of Responsibility: Heribert, 1937- Meffert ; Manfred, 1949- Bruhn
Year: 2003
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1.3
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ISBN: 3-409-43688-X
Description: 4. vollst. überarb. und erw. Aufl., 841 S. : Tab., Abb. u. graph. Darst.
Tags: Case Study, Services Marketing, Case Studies, Dienstleistungsmarketing, Fallstudien
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Media group: Book/Buch