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Market Entry Strategies

internationalization theories, network concepts and cases of Asian firms: LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China
Author: Search for this author Glowik, Mario
Statement of Responsibility: by Mario Glowik
Year: 2009
Publisher: München, Oldenbourg
Media group: Book/Buch
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Barcode: 01060928 Locations: 2.0.3 GLO Status: available

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Author: Search for this author Glowik, Mario
Statement of Responsibility: by Mario Glowik
Year: 2009
Publisher: München, Oldenbourg
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Classification: Search for this systematic 2.0.3
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ISBN: 978-3-486-58412-7
Description: XVI, 279 S. : Tab. u. graph. Darst.
Tags: Europe, Markteintrittsstrategie, Asia, Electrical Industry, Internationalization, Network, Multinational Enterprise, Internationale Wettbewerbsstrategien, Europa, Internationalisation, Internationalisierung, Netzwerke, Multinational Enterprises, Transnational Corporation, MNEs, Multinationales Unternehmen, International Competitive Strategy
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Media group: Book/Buch