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Entrepreneurial Marketing

a practical managerial approach
Author: Search for this author Hisrich, Robert D., 1944-; Ramadani, Veland, 1979-
Statement of Responsibility: Robert D., 1944- Hisrich ; Veland, 1979- Ramadani
Year: 2020
Publisher: Cheltenham [u.a.], Elgar
Media group: Book/Buch
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Barcode: 01150148 Locations: 2.0.6 HIS Status: available

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Author: Search for this author Hisrich, Robert D., 1944-; Ramadani, Veland, 1979-
Statement of Responsibility: Robert D., 1944- Hisrich ; Veland, 1979- Ramadani
Year: 2020
Publisher: Cheltenham [u.a.], Elgar
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Classification: Search for this systematic 2.0.6
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ISBN: 978-1-8391-0838-9
ISBN (2nd): 978-1-7881-1132-4
Description: XI, 202 S. : Tab. u. graph. Darst.
Tags: Marketing, New Product Development, Marketing management, Entrepreneurship, Entrepreneurship approach, Produktentwicklung, Marketing mix, Marktorientierte Unternehmensführung
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Language: englisch
Media group: Book/Buch