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Influencer Marketing

für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
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Statement of Responsibility: Marlis Jahnke (Hrsg.)
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01113679 Locations: 2.4.10.1 INF Status: available

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Statement of Responsibility: Marlis Jahnke (Hrsg.)
Year: 2018
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.10.1
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ISBN: 978-3-658-20853-0
ISBN (2nd): 978-3-658-20854-7
Description: XXI, 276 S. : Abb., Tab. u. graph. Darst.
Tags: Advertising, Business-to-Consumer, Case Study, Influencer, Social Media, Success Factor, Business-to-Business, Online Marketing, B2C, BtC, Business-to-Client, Business-to-Consumer-Marketing, Case Studies, Erfolgsfaktor, Fallstudien, Influencer Marketing, Werbung, B2B, B-to-B, Internet-Marketing
Participating parties: Search for this character Jahnke, Marlis [Hrsg.]
Media group: Book/Buch