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Global Marketing Management

Author: Search for this author Kotabe, Masaaki, 1954-; Helsen, Kristiaan
Statement of Responsibility: Masaaki, 1954- Kotabe ; Kristiaan Helsen
Year: 2011
Publisher: Hoboken, NJ, Wiley
Media group: Book/Buch
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Author: Search for this author Kotabe, Masaaki, 1954-; Helsen, Kristiaan
Statement of Responsibility: Masaaki, 1954- Kotabe ; Kristiaan Helsen
Year: 2011
Publisher: Hoboken, NJ, Wiley
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Classification: Search for this systematic 2.4.2
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ISBN: 978-0-470-50574-8
ISBN (2nd): 978-8-12-653412-8
Description: 5th ed., internat. student ed., XXIII, 717 S. : Abb., Tab. u. graph. Darst.
Tags: Globalization, Wettbewerbsstrategie, International Marketing, Globalisierung, Internationales Marketing
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Language: englisch
Media group: Book/Buch