To results list
Cover von Marketing-Konzeption opens in new tab

Marketing-Konzeption

Grundlagen des strategischen und operativen Marketing-Managements
Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 1997
Publisher: München, Vahlen
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01003154 Locations: 2.4.1 BEC Status: leaving

Details

Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 1997
Publisher: München, Vahlen
opens in new tab
Classification: Search for this systematic 2.4.1
Search for this subject type
ISBN: 3-8006-2116-9
Description: 6., vollständig überarb. und erw. Aufl., XV, 961 S. : graph. Darst.
Tags: Marketing, Marketingmix, Marketing Strategy, Marketingstrategie
Search for this character
Media group: Book/Buch