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Kulturelle Offenheit gegenüber Auslandsmärkten

Auswirkungen psychischer Distanz im interkulturellen Marketing
Author: Search for this author Kornmeier, Martin, 1966-
Statement of Responsibility: Martin, 1966- Kornmeier
Year: 2002
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Media group: Book/Buch
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Barcode: 01022490 Locations: 2.4.2 KOR Status: leaving

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Author: Search for this author Kornmeier, Martin, 1966-
Statement of Responsibility: Martin, 1966- Kornmeier
Year: 2002
Publisher: Wiesbaden, Deutscher Univ.-Verl.
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Classification: Search for this systematic 2.4.2
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ISBN: 3-8244-7646-0
Description: XXIII, 275 S. : Tab. u. graph. Darst.
Tags: Social Psychology, Cross-Cultural Management, International Marketing, Sozialpsychologie, Interkulturelles Management, Multikulturelles Management, Intercultural management, Internationales Marketing
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Footnote: Zugl.: Dresden, Techn. Univ., Diss., 2002
Media group: Book/Buch