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B2B Brand Management

Author: Search for this author Kotler, Philip, 1931-; Pförtsch, Waldemar A.
Statement of Responsibility: Philip, 1931- Kotler ; Waldemar A. Pförtsch
Year: 2006
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01045420 Locations: 2.4.1.2 KOT Status: available

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Author: Search for this author Kotler, Philip, 1931-; Pförtsch, Waldemar A.
Statement of Responsibility: Philip, 1931- Kotler ; Waldemar A. Pförtsch
Year: 2006
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.1.2
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ISBN: 3-540-25360-2
Description: XVI, 357 S. : Abb. u. graph. Darst.
Tags: Investitionsgütermarketing, Brand, Markenartikel
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Media group: Book/Buch