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Marketing-Management

Strategien für wertschaffendes Handeln
Author: Search for this author Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-; Bliemel, Friedhelm
Statement of Responsibility: Philip, 1931- Kotler ; Kevin Lane, 1956- Keller ; Friedhelm Bliemel
Year: 2007
Publisher: München, Pearson Studium
Media group: Book/Buch
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Barcode: 01049039 Locations: 2.4.1 KOT Status: leaving

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Statement of Responsibility: Philip, 1931- Kotler ; Kevin Lane, 1956- Keller ; Friedhelm Bliemel
Year: 2007
Publisher: München, Pearson Studium
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8273-7229-1
Description: 12., aktualisierte Aufl., XXXIV, 1261 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Distributionspolitik, Market Research, Marketing, Product Management, Marketing Strategy, Consumer Behavior, Käuferverhalten, Marktforschung, Produktmanagement, Produktpolitik, Marketingstrategie
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Original title: Marketing management <dt.>
Media group: Book/Buch