Cover von Marketing Management opens in new tab

Marketing Management

Author: Search for this author Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-
Statement of Responsibility: Philip, 1931- Kotler ; Kevin Lane, 1956- Keller
Year: 2016
Publisher: Harlow, Pearson Education
Series: Always learning
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01102789 Locations: 2.4.1 KOT Status: available
Barcode: 01102772 Locations: 2.4.1 KOT Status: borrowed

Details

Author: Search for this author Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-
Statement of Responsibility: Philip, 1931- Kotler ; Kevin Lane, 1956- Keller
Year: 2016
Publisher: Harlow, Pearson Education
opens in new tab
Classification: Search for this systematic 2.4.1
Search for this subject type
ISBN: 978-1-292-09262-1
ISBN (2nd): 1-292-09262-9
Description: 15th ed., global ed., getr. Pag. : Abb. u. graph. Darst.
Series: Always learning
Tags: Marketing, Marketing management, Marketing mix, Marktorientierte Unternehmensführung
Search for this character
Language: englisch
Media group: Book/Buch