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Monetizing Innovation

how smart companies design the product around the price
Author: Search for this author Ramanujam, Madhavan (author); Tacke, Georg (author)
Statement of Responsibility: Madhavan Ramanujam and Georg Tacke
Year: 2016
Publisher: Hoboken, NJ, Wiley & Sons
Media group: Book/Buch
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Barcode: 01110791 Locations: 2.4.8 RAM Status: available

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Author: Search for this author Ramanujam, Madhavan (author); Tacke, Georg (author)
Statement of Responsibility: Madhavan Ramanujam and Georg Tacke
Year: 2016
Publisher: Hoboken, NJ, Wiley & Sons
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Classification: Search for this systematic 2.4.8
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ISBN: 978-1-119-24086-0
ISBN (2nd): 978-1-11-924088-4
Description: XIV, 241 S. : Tab. u. graph. Darst.
Tags: Case Study, Pricing, New Product Development, Innovation, Case Studies, Fallstudien, Preispolitik, Preismanagement, Preisstrategie, Produktentwicklung
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Language: eng
Media group: Book/Buch