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Essentials of business analytics

an introduction to the methodology and its applications
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Statement of Responsibility: Editors Bhimasankaram Pochiraju, Sridhar Seshadri
Year: [2019]
Publisher: Cham, Springer
Media group: eBook/eResource
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Content

This comprehensive volume is the first of its kind which serves as a textbook for long duration business analytics courses and as a perfect guide to the practitioner. This is an edited volume. The chapters are written by experts from the Indian School of Business, top US universities and industry. Every chapter has a business orientation. Typically, each chapter begins with business problems that are transformed in to data questions; methodology is developed to solve the data question. Data analysis is done using widely used software, the output and results are clearly explained at each stage of development. Finally the solution is transformed into a business solution. The editors have taken extreme care to ensure continuity across the chapters.The book has three parts: A) Methodology, B) Applications and C) Case Studies. In part A, the methodology is developed in detail. In part B, these methodologies are applied to solve business problems in various verticals. Part C contains case studies illustrating applications in a single instance. There is an appendix that develops the pre-requisites for the main text.

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Statement of Responsibility: Editors Bhimasankaram Pochiraju, Sridhar Seshadri
Year: [2019]
Publisher: Cham, Springer
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ISBN: 978-3-319-68837-4
ISBN (2nd): 978-3-319-68836-7
Description: 1 Online-Ressource (xvi, 980 Seiten), Illustrationen
Tags: Business Analysis, Financial Ratio, Management Information System, Unternehmensanalyse, Betriebliche Kennzahl, Kennzahl, Managementinformationssystem
Participating parties: Search for this character Pochiraju, Bhimasankaram (editor); Seshadri, Sridhar (editor)
Language: eng
Media group: eBook/eResource