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Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
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Year: 2002
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01017144 Locations: 2.4.1 MAR Status: leaving

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Year: 2002
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 3-409-11821-7
Description: XX, 680 S. : Tab. u. graph. Darst.
Tags: Case Study, Brand, Case Studies, Fallstudien, Markenartikel
Participating parties: Search for this character Meffert, Heribert, 1937-
Media group: Book/Buch