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Controlling in Marketing und Vertrieb

Planung, Budgetierung und Performance Measurement
Author: Search for this author Artz, Martin
Statement of Responsibility: Martin Artz
Year: 2010
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01076622 Locations: 2.4.6 ART Status: available

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Author: Search for this author Artz, Martin
Statement of Responsibility: Martin Artz
Year: 2010
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.6
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ISBN: 978-3-8349-2416-2
Description: XV, 180 S. : Tab. u. graph. Darst.
Tags: Physical Distribution, Kennzahlensystem, Marketingplanung, Performance Measurement, Marketing Controlling, Management Control, Vertrieb, Leistungskennzahlen, Marketing control , Marketingcontrolling, Controlling
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Footnote: Zugl.: Mannheim, Univ., Diss., 2010
Media group: Book/Buch