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Competing against luck

the story of innovation and customer choice
Author: Search for this author Christensen, Clayton M., 1952-2020 (author); Hall, Taddy (author); Dillon, Karen (author); Duncan, David S. (author)
Statement of Responsibility: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
Year: [2016]
Publisher: New York [New York], Harper Business
Media group: Book/Buch
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Barcode: 01155699 Locations: 2.12.1.2 COM Status: available
Barcode: 01155718 Locations: Status: In process

Content

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs

Details

Statement of Responsibility: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
Year: [2016]
Publisher: New York [New York], Harper Business
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Classification: Search for this systematic 2.12.1.2
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ISBN: 978-0-06-256523-5
ISBN (2nd): 978-0-06-243561-3
Description: xix, 262 Seiten, Illustrationen
Tags: Customer Service, Innovation Management, Success Factor, Narrative Methods, Creativity, Firm Performance, Innovation, Kundenservice, Innovationsmanagement, Innovationsstrategie, Kundendienst, Erfolgsfaktor, Narrative Methoden, Kreativität, Kreativitätstechnik, Unternehmenserfolg
Participating parties: Search for this character Duncan, David S.
Language: eng
Media group: Book/Buch