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Neuromarketing

Grundlagen, Erkenntnisse, Anwendungen
Author: Search for this author Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik
Statement of Responsibility: Gerhard Raab ; Oliver Gernsheimer ; Maik Schindler
Year: 2009
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Barcode: 01063806 Locations: 2.4.1 RAA Status: available

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Author: Search for this author Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik
Statement of Responsibility: Gerhard Raab ; Oliver Gernsheimer ; Maik Schindler
Year: 2009
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-1831-4
Description: 2., überarb. Aufl., XXIII, 351 S. : Abb., Tab. u. graph. Darst.
Series: Gabler Research
Tags: Consumer Behaviour, Neuromarketing, Brand, Consumer Behavior, Käuferverhalten, Markenartikel
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Media group: Book/Buch