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Marketing-Einführung

Grundlagen, Überblick, Beispiele
Author: Search for this author Kuß, Alfred, 1947-; Kleinaltenkamp, Michael, 1955-
Statement of Responsibility: Alfred, 1947- Kuß ; Michael, 1955- Kleinaltenkamp
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01094176 Locations: 2.4.1 KUS Status: available

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Author: Search for this author Kuß, Alfred, 1947-; Kleinaltenkamp, Michael, 1955-
Statement of Responsibility: Alfred, 1947- Kuß ; Michael, 1955- Kleinaltenkamp
Year: 2013
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-658-01729-3
ISBN (2nd): 978-3-658-01730-9
Description: 6., überarb. Aufl., X, 314 S. : Tab. u. graph. Darst.
Series: Lehrbuch
Tags: Marketing
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Media group: Book/Buch