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Marketing Xplus - Marketing für Senioren

der Einfluss des Alters auf die Präferenzen für Neuerungen und Abwechslung im Konsum von Fast Moving Consumer Goods
Author: Search for this author Landschulze, Sebastian
Statement of Responsibility: Sebastian Landschulze
Year: 2010
Publisher: Hamburg, Kovac
Media group: Book/Buch
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Barcode: 01068061 Locations: 2.4.4 LAN Status: leaving

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Author: Search for this author Landschulze, Sebastian
Statement of Responsibility: Sebastian Landschulze
Year: 2010
Publisher: Hamburg, Kovac
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Classification: Search for this systematic 2.4.4
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ISBN: 978-3-8300-5290-6
Description: XXI, 294 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Consumer Goods Marketing, Senioren-Marketing, Consumer Behavior, Konsumgütermarketing, Käuferverhalten
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Footnote: Zugl.: Jena, Univ., Diss., 2010
Media group: Book/Buch