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Digital marketing strategy

an integrated approach to online marketing
Author: Search for this author Kingsnorth, Simon (author)
Statement of Responsibility: Simon Kingsnorth
Year: [2022]
Publisher: London ; New York, [New York] ; New Delhi, Kogan Page
Media group: Book/Buch
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Content

Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals

Details

Author: Search for this author Kingsnorth, Simon (author)
Statement of Responsibility: Simon Kingsnorth
Year: [2022]
Publisher: London ; New York, [New York] ; New Delhi, Kogan Page
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Classification: Search for this systematic 2.4.1.2
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ISBN: 978-1-3986-0597-8
ISBN (2nd): 978-1-3986-0599-2
Description: Third edition, xvi, 399 Seiten, Illustrationen
Tags: Strategic Management, €Marketing 4.0, Electronic Commerce, Online Marketing, Digital Marketing, Corporate strategy, Strategisches Management, digitales Marketing, Online-Handel, E-Commerce
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Language: eng
Media group: Book/Buch