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Marketing of High-Technology Products and Innovations

Author: Search for this author Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley
Statement of Responsibility: Mohr ; Sengupta ; Slater
Year: 2014
Publisher: Harlow, Pearson
Series: Always learning
Media group: Book/Buch
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Barcode: 01095326 Locations: 2.4.1 MOH Status: available

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Author: Search for this author Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley
Statement of Responsibility: Mohr ; Sengupta ; Slater
Year: 2014
Publisher: Harlow, Pearson
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-292-04033-2
ISBN (2nd): 1-292-04033-5
Description: 3rd ed., new internat. ed., II, 542 S. : graph. Darst.
Series: Always learning
Tags: High-Tech-Marketing, Innovationsmarketing
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Language: englisch
Media group: Book/Buch