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Toyota's Global Marketing Strategy

innovation though breakthrough thinking and Kaizen
Author: Search for this author Hibino, Shozo; Noguchi, Koichiro; Plenert, Gerhard J.
Statement of Responsibility: Shozo Hibino ; Koichiro Noguchi ; Gerhard Plenert
Year: 2018
Publisher: Boca Raton, Fla. [u.a.], CRC Press
Media group: Book/Buch
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Barcode: 01112764 Locations: 2.4.2 HIB Status: available

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Author: Search for this author Hibino, Shozo; Noguchi, Koichiro; Plenert, Gerhard J.
Statement of Responsibility: Shozo Hibino ; Koichiro Noguchi ; Gerhard Plenert
Year: 2018
Publisher: Boca Raton, Fla. [u.a.], CRC Press
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Classification: Search for this systematic 2.4.2
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ISBN: 978-1-138-05941-2
Description: XVIII, 166 S. : Abb., Tab. u. graph. Darst.
Tags: Automotive Industry, Kaizen, Toyota, Marketing Strategy, Marketing management, Innovation, Strategic Management, International Marketing, Automobilindustrie, Kfz-Industrie, Marketingstrategie, Marketing mix, Marktorientierte Unternehmensführung, Internationales Marketing, Strategisches Management, Corporate strategy
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Language: englisch
Media group: Book/Buch