Cover von Marketing Across Cultures opens in new tab

Marketing Across Cultures

Author: Search for this author Usunier, Jean-Claude; Lee, Julie Anne
Statement of Responsibility: Jean-Claude Usunier ; Julie Anne Lee
Year: 2013
Publisher: Harlow, Pearson
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01087437 Locations: 2.4.2 USU / Wilken/Reference, no loan Status: reference collection

Details

Author: Search for this author Usunier, Jean-Claude; Lee, Julie Anne
Statement of Responsibility: Jean-Claude Usunier ; Julie Anne Lee
Year: 2013
Publisher: Harlow, Pearson
opens in new tab
Classification: Search for this systematic 2.4.2
Search for this subject type
ISBN: 978-0-273-75773-3
ISBN (2nd): 978-0-273-75776-4
Description: 6th ed., XVIII, 478 S. : Tab. u. graph. Darst.
Tags: Case Study, Cross-Cultural Management, International Marketing, Case Studies, Fallstudien, Interkulturelles Management, Multikulturelles Management, Intercultural management, Internationales Marketing
Search for this character
Language: englisch
Media group: Book/Buch