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Handbuch Business-to-Business-Marketing

Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
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Year: 2015
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01098839 Locations: 2.4.1.2 HAN Status: borrowed

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Year: 2015
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1.2
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ISBN: 978-3-8349-4680-5
ISBN (2nd): 978-3-8349-4681-2
Description: 2., vollst. überarb. Aufl., XXI, 653 S. : graph. Darst.
Tags: Investitionsgütermarketing, Business-to-Business, B2B, B-to-B
Participating parties: Search for this character Backhaus, Klaus, 1947-; Voeth, Markus [Hrsg.]
Footnote: 1. Aufl. u.d.T.: Handbuch Industriegütermarketing
Media group: Book/Buch