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Business- und Dienstleistungsmarketing

die Vermarktung integrativ erstellter Leistungsbündel
Author: Search for this author Weiber, Rolf, 1957-; Kleinaltenkamp, Michael, 1955-
Statement of Responsibility: Rolf, 1957- Weiber ; Michael, 1955- Kleinaltenkamp
Year: 2013
Publisher: Stuttgart, Kohlhammer
Media group: Book/Buch
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Barcode: 01110739 Locations: 2.4.1.3 WEI Status: available
Barcode: 01110746 Locations: 2.4.1.3 WEI Status: available
Barcode: 01088212 Locations: 2.4.1.3 WEI / Jacob/Reference, no loan Status: reference collection

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Author: Search for this author Weiber, Rolf, 1957-; Kleinaltenkamp, Michael, 1955-
Statement of Responsibility: Rolf, 1957- Weiber ; Michael, 1955- Kleinaltenkamp
Year: 2013
Publisher: Stuttgart, Kohlhammer
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Classification: Search for this systematic 2.4.1.3
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ISBN: 978-3-17-022103-1
Description: 367 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Services Marketing, Business-to-Business, Consumer Behavior, Dienstleistungsmarketing, Käuferverhalten, B2B, B-to-B
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Media group: Book/Buch