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Marketing Performance Management

empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem
Author: Search for this author Reinecke, Sven, 1967-
Statement of Responsibility: Sven, 1967- Reinecke
Year: 2004
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Media group: Book/Buch
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Barcode: 01032901 Locations: 2.4.6 REI Status: leaving

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Author: Search for this author Reinecke, Sven, 1967-
Statement of Responsibility: Sven, 1967- Reinecke
Year: 2004
Publisher: Wiesbaden, Deutscher Univ.-Verl.
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Classification: Search for this systematic 2.4.6
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ISBN: 3-8244-9134-6
Description: XXV, 532 S. : Tab. u. graph. Darst.
Tags: Case Study, Kennzahlensystem, Marketingplanung, Performance Management, Marketing Controlling, Case Studies, Fallstudien, PM, Marketing control , Marketingcontrolling
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Footnote: Zugl.: St. Gallen, Univ., Habil.-Schr., 2003
Media group: Book/Buch