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Loyalty Management

from loyalty programs to omnichannel customer experiences
Author: Search for this author Ziliani, Cristina; Ieva, Marco
Statement of Responsibility: Cristina Ziliani and Marco Ieva
Year: 2020
Publisher: London [u.a.], Routledge
Media group: Book/Buch
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Barcode: 01122060 Locations: 2.4.1 ZIL Status: available

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Author: Search for this author Ziliani, Cristina; Ieva, Marco
Statement of Responsibility: Cristina Ziliani and Marco Ieva
Year: 2020
Publisher: London [u.a.], Routledge
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-367-21072-4
ISBN (2nd): 978-0-429-02266-1
Description: XXII, 237 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Kundenbindung, Kundenbindungssysteme, Omnichannel, Relationship Marketing, Case Studies, Fallstudien
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Language: englisch
Media group: Book/Buch