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Internationales Marketing-Management

Author: Search for this author Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964-
Statement of Responsibility: Ralph, 1947-2020 Berndt ; Claudia Fantapié Altobelli ; Matthias, 1964- Sander
Year: 2010
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01072808 Locations: 2.4.2 BER Status: leaving

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Statement of Responsibility: Ralph, 1947-2020 Berndt ; Claudia Fantapié Altobelli ; Matthias, 1964- Sander
Year: 2010
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-642-12690-1
ISBN (2nd): 978-3-642-12691-8
Description: 4., vollst. überarb. und erw. Aufl., XVI, 578 S. : Tab. u. graph. Darst.
Tags: International Human Resource Management, Market Research, Marketingorganisation, Marketingplanung, International Marketing, Marketing Controlling, Internationales Personalmanagement, Marktforschung, Internationales Marketing, Marketing control , Marketingcontrolling
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Media group: Book/Buch