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Marketing international

marchés, cultures et organisations
Author: Search for this author Prime, Nathalie ; Usunier, Jean-Claude
Statement of Responsibility: Nathalie Prime ; Jean-Claude Usunier
Year: 2012
Publisher: Paris, Pearson Education France
Media group: Book/Buch
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Barcode: 01077650 Locations: 2.4.2 PRI Status: available

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Author: Search for this author Prime, Nathalie ; Usunier, Jean-Claude
Statement of Responsibility: Nathalie Prime ; Jean-Claude Usunier
Year: 2012
Publisher: Paris, Pearson Education France
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Classification: Search for this systematic 2.4.2
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ISBN: 978-2-7440-7486-8
Description: XX, 462 S. : Tab. u. graph. Darst.
Tags: Cross-Cultural Management, International Marketing, Interkulturelles Management, Multikulturelles Management, Intercultural management, Internationales Marketing
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Language: französisch
Media group: Book/Buch