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Erfolgreiche Internationalisierungsstrategien

Wettbewerbsvorteile erkennen und optimal nutzen
Author: Search for this author Govindarajan, Vijay, 1949-; Gupta, Anil K.
Statement of Responsibility: Vijay, 1949- Govindarajan ; Anil K. Gupta
Year: 2002
Publisher: Weinheim, Wiley-VCH Verlag
Media group: Book/Buch
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Barcode: 01016765 Locations: 2.12.2.4 GOV Status: leaving

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Author: Search for this author Govindarajan, Vijay, 1949-; Gupta, Anil K.
Statement of Responsibility: Vijay, 1949- Govindarajan ; Anil K. Gupta
Year: 2002
Publisher: Weinheim, Wiley-VCH Verlag
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Classification: Search for this systematic 2.12.2.4
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ISBN: 3-527-50025-1
Description: XX, 273 S. : graph. Darst.
Tags: Internationale Wettbewerbsstrategien, Case Study, International Competitive Strategy, Case Studies, Fallstudien
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Original title: quest for global dominance <dt.>
Media group: Book/Buch