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Marketing Management

a contemporary perspective
Author: Search for this author Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley
Statement of Responsibility: Christian, 1962- Homburg ; Sabine Kuester ; Harley Krohmer
Year: 2013
Publisher: Maidenhead, McGraw-Hill Education
Media group: Book/Buch
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Barcode: 01086874 Locations: 2.4.1 HOM / Jacob/Reference, no loan Status: reference collection

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Author: Search for this author Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley
Statement of Responsibility: Christian, 1962- Homburg ; Sabine Kuester ; Harley Krohmer
Year: 2013
Publisher: Maidenhead, McGraw-Hill Education
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Classification: Search for this systematic 2.4.1
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ISBN: 978-0-07-714604-7
ISBN (2nd): 0-07-714604-2
Description: 2nd ed., XXII, 641 S. : Abb., Tab. u. graph. Darst.
Tags: Physical Distribution, Case Study, Marketingmix, Marketing management, Marketing Strategy, Vertrieb, Case Studies, Fallstudien, Marktorientierte Unternehmensführung, Marketing mix, Marketingstrategie
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Language: englisch
Media group: Book/Buch