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Ingredient Branding

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Author: Search for this author Kotler, Philip, 1931-; Pförtsch, Waldemar A.
Statement of Responsibility: Philip, 1931- Kotler ; Waldemar A. Pförtsch
Year: 2010
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01068160 Locations: 2.4.8 KOT Status: available

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Author: Search for this author Kotler, Philip, 1931-; Pförtsch, Waldemar A.
Statement of Responsibility: Philip, 1931- Kotler ; Waldemar A. Pförtsch
Year: 2010
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.8
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ISBN: 978-3-642-04213-3
ISBN (2nd): 978-3-642-04214-0
Description: XX, 393 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Image, Product Management, Brand, Case Studies, Fallstudien, Produktmanagement, Produktpolitik, Markenartikel
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Media group: Book/Buch