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Kundenintegration in die Neuproduktentwicklung

eine Betrachtung der Konsumgüterindustrie
Author: Search for this author Schuhmacher, Monika C.
Statement of Responsibility: Monika Christine Schuhmacher
Year: 2010
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01067781 Locations: 2.4.8 SCHU Status: available

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Author: Search for this author Schuhmacher, Monika C.
Statement of Responsibility: Monika Christine Schuhmacher
Year: 2010
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.8
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ISBN: 978-3-8349-2286-1
Description: XIX, 215 S. : Tab. u. graph. Darst.
Tags: Consumer Goods Marketing, Customer Integration, New Product Development, Innovation Management, Konsumgütermarketing, Kundenintegration, Produktentwicklung, Innovationsmanagement, Innovationsstrategie
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Footnote: Zugl.: Mannheim, Univ., Diss., 2009
Media group: Book/Buch